In a world where fashion often borrows from culture without giving back, Nubia Williams is rewriting the narrative. A Parsons School of Design graduate, Williams has built a career rooted in authenticity, representation, and storytelling through design. Whether through her independent brand BrandNUbia or her groundbreaking work with PUMA, she continues to shape the fashion industry in a way that honors and amplifies Black culture.
At PUMA, Williams is a key creative force behind “We Are Legends”, an employee-led design collective focused on celebrating Black excellence. With collections like The Yard, inspired by HBCU homecomings, and Deeply Rooted, which honors the African Diaspora and Harlem Renaissance, Williams ensures that Black culture is not just a trend but an integral part of the brand’s DNA. She champions the idea that representation in fashion isn’t just about visibility—it’s about ownership, storytelling, and authenticity.
Beyond her work at PUMA, Williams is also the founder of BrandNUbia, a womenswear brand that goes beyond clothing, offering wearable experiences that empower and inspire. Her holistic approach to fashion blends artistry with cultural preservation, proving that clothing can be more than just fabric—it can be a statement, a memory, a revolution. As she continues to push the boundaries of creative direction and design, Nubia Williams stands as a trailblazer in fashion and a force for cultural empowerment.
